Rimberg Online Bookkeeping

Forget mailers and ads in newspapers; advertising on the net is the way to go.

Yes, with the recession came a decrease in spending on advertising budgets, but how are small businesses coping? With a trending shift toward online ads!

According to research firm The Kelsey Group, this is the first time ever that small businesses are spending more money on online advertising than traditional. The even better accompaniment of this trend is that with an increase in spending for online ads, comes an overall decrease in spending.

With our current economic situation, overall advertising spending decreased by 23.5 percent; spending on websites increased by 26.8 percent. More and more companies are utilizing digital space for an increase in value with video ads, mobile targeting, and promotional websites.

Steve Marshall, director of research at The Kelsey Group, says that the trend of using online ads more than traditional media is an indicator of a broader shift to online platforms, and that small businesses are not going to revert back to traditional methods after the recession.

“A ‘new normal’ is being established for the ad mix,” says Marshall. Small businesses are more weighted toward online than print, and this shift to new media will be permanent. So take our advice and start experimenting with new media and online trends. After all, it is the new normal!

We’d love to add you to our list, where we send out bookkeeping and tax saving ideas as well as good business building practices. Just click here to sign up today.

I recently came across this article by Annie Fisher from Fortune Online and wanted to share it with you. It raises the importance of staying positive, as it can be the best defense against career stagnation, especially during these hard economic times.

According to Shawn Anchor, head of Aspirant, a consulting firm that advises Fortune 500 clients on how to keep morale and productivity up in these difficult times, a simple and positive attitude is key in remaining resilient, energetic, and influential in order to thrive and succeed through any situation. Anchor has spent many years researching “positive psychology” and he lists key mantras we can all learn a little from in order to remain happy. Below are some of his suggestions:

It is important to keep a gratitude list of things you are grateful for and always look for the good.

Even while working, everyone deserves to have a little fun so go on and forward that YouTube video! Bursts of humor actually induce clarity and creativity.

Decorate your office with things that lead to positive thoughts.

If you find yourself worrying about something, take a few minutes to write down how you’re feeling. Putting thoughts on paper usually decreases the magnitude of the situation.

Keep your friends and family close – relationships are the greatest predictor of success during stressful times, and are also one of the biggest contributors to happiness.

What do you think? What are some of the methods you use to stay positive at work?

We’d love to add you to our list, where we send out bookkeeping and tax saving ideas as well as good business building practices. Just click here to sign up today.

Midlife crises can be expensive. A Porsche? A girlfriend?

Move over Gates and Jobs! This spirit-lifting article from CNNMoney.com just goes to show that anybody can accomplish the American Dream!

You don’t have to be some whiz kid to accomplish the success of the American entrepreneur. According to a new study by the Kauffman Foundation, that stereotypical image of entrepreneurship is a complete myth. Typical founders are middle-aged when launching their first company. Seventy percent of first-time founders are married, and nearly 60 percent have a least one kid! You don’t have to be rich or a college graduate either. Over half the entrepreneurs studied came from blue-collar families and didn’t hold advanced degrees.

The common held belief that entrepreneurs are young, genius college kids is wrong; middle age really spurs on the entrepreneurial spirit! So, if you think it’s too late for your great idea, think again! There’s hope for all of us and now may be just be the perfect time to embrace it.

We’d love to add you to our list, where we send out bookkeeping and tax saving ideas as well as good business building practices. Just click here to sign up today.

We all know that clients stay longer when they feel appreciated. In this two minute video Robert explains how his client newsletter is turning heads and what elements he adds to make the clients want to read it.

We’d love to add you to our list, where we send out bookkeeping and tax saving ideas as well as good business building practices. Just click here to sign up today.

Are you making the mistake of just working your business to break even? Listen to this short video as Rob talks about understanding profit and loss statements, and gives his two cents about why you want to shoot higher in your business.

We’d love to add you to our list, where we send out bookkeeping and tax saving ideas as well as good business building practices. Just click here to sign up today.

What networking group/s will you join?

Do you notice when you exercise that your day goes better and you feel sharper for work, more focused, and ready for success?

Robert Rimberg, CPA in NY inspired by Scott Hoffman and Brendon Burchard; Life’s Golden Ticket! Learn more about the Experts Academy.

Robert
Rimberg Online Bookkeeping